Disruption in the Middle Market: 2017
Today’s companies are so interconnected and driven by a flood of digital information that they are subject to sudden disruption by political, economic, and environmental forces. When innovative technology and new business models are added to the mix, the 20,000 middle-market businesses in the U.S. face a complex set of challenges.
Organizations that expect to flourish in this environment must have processes in place that enable them to anticipate and respond to disruption— and, in some cases, to become disruptors themselves.
Do executives at middle-market companies feel they are vulnerable to disruption? To what extent are they prepared for disruptive events? Do they see disruption as a threat or as an opportunity? To answer these questions, Capital One surveyed more than 300 senior executives from companies that generate between $100 million and $3 billion in annual revenues to find out where they and their companies stand on these critical issues.
Explore our findings:
Preparation and proactivity are key to navigating disruptive events. Here’s how your organization can stay ahead.> Read
See a comprehensive view of key takeaways from the Disruption Report.
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From April 12, 2017, to May 8, 2017, Capital One engaged Beresford Research, a market research firm, to conduct a study about disruption in the middle-market. The study consisted of a survey that catalogued the views of 301 senior middle-market executives. The middle-market companies were defined as firms with operations in the United States with annual revenues between $100 million and $3 billion.