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Your Company’s Values Are Everything

Tristan Walker, Walker & Company Brands

Why This Founder Believes Business Success Starts With Diversity
Tristan Walker built Walker & Company Brands, a personal-care company for people of color, by going all-in on his values. Here’s his advice for founders.
In an era when many founders are looking to build their companies virtually overnight and get rich quickly, Tristan Walker is a rarity. The 36-year-old founder and CEO of Walker & Company wants to build a business that will truly stand the test of time. That's why he makes every decision with legacy in mind.
In an era when many founders are looking to build their companies virtually overnight and get rich quickly, Tristan Walker is a rarity. The 36-year-old founder and CEO of Walker & Company wants to build a business that will truly stand the test of time. That's why he makes every decision with legacy in mind.
Catch the highlights
  • 3 Ways Every Business Can Push for Racial Justice
    Video | 2:37 min
  • The Most Important Things to Do Before You Sell
    Video | 2:13 min
  • How to Reach Customers and Create a Brand With Staying Power
    Video | 2:07 min
 

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