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Stay True to Your Mission

Saeju Jeong, Co-Founder and CEO of Noom

Why You May Need to Pivot Before Finding Your Niche
Before founding Noom, Saeju Jeong pivoted his business model several times. Learn how staying true to his company mission led him to success.
Saeju Jeong is co-founder and CEO of Noom, a New York-based digital health platform on a mission to help people live healthier lives through behavior change. Saeju shares his business philosophy on how he makes critical decisions on behalf of his employees and customers and why focusing on purpose before profit can be beneficial for an organization’s overall wellness and bottom line.
Saeju Jeong is co-founder and CEO of Noom, a New York-based digital health platform on a mission to help people live healthier lives through behavior change. Saeju shares his business philosophy on how he makes critical decisions on behalf of his employees and customers and why focusing on purpose before profit can be beneficial for an organization’s overall wellness and bottom line.
Catch the highlights
  • Why Noom Pivoted Repeatedly Early On
    Video | 2:46 min
  • How the Most Successful Companies Test New Ideas
    Video | 2:00 min
  • How Noom’s Founders Won Early-Stage Investors
    Video | 1:52 min
 

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