Capital One Unveils Alex Prager Project for Art Week in MIA

This December, Capital One and The Cultivist will return to Art Week in Miami alongside acclaimed artist Alex Prager to create a surreal, cinematic installation – the Mirage Factory. Designed as a living work of art, the Mirage Factory will feature exclusive cardholder-only performances and a curated dinner. The Mirage Factory will also be open to the public for a limited time.

“The Mirage Factory allows visitors to escape into the dreamlike world of Los Angeles, to experience a heightened, fabricated vision that celebrates the artifice of the city and the dreams that built it. It evokes the spirit of Golden Age Hollywood, a cinematic fantasy of nostalgia, glamour, and illusion,” said Alex Prager. “It was a true collaboration working with Capital One and The Cultivist, who supported my vision and helped bring it to life for Art Week in Miami.”

At the Mirage Factory, guests are transported to a dreamlike vision of the Golden Age of Hollywood. This immersive environment extends Prager’s decades-long fascination with the tension between the staged and the real, and reimagines the city’s dream machinery as something much more intimate, uncanny, and alive. Award-winning chef Dave Beran will collaborate with Prager at the Mirage Factory for an exclusive Capital One cardholder dinner on December 2 and Martinis at The Mirage on December 4. Both food and beverage experiences will be accompanied by live music, with acts to be announced. Known for his Michelin-starred restaurants, Pasjoli and Dialogue, Beran’s menus are celebrated for their obsessive mise-en-scène and narrative storytelling. Visit The Cultivist to learn more about programming and to secure access.

“I am excited to collaborate at Alex Prager’s Mirage Factory, to create culinary storytelling that epitomizes surrealism and Golden Age glamour,” said Chef Dave Beran. “Together, with Capital One, we will bring cardholders into a dreamlike dinner party with authentic mid-century California influences."

Capital One and The Cultivist will extend the Mirage Factory experience into The Shelborne By Proper, turning the historic hotel into a curated respite where the benefits of being a Venture X and Venture X Business cardholder are front and center. Through the Premier Collection, stays are elevated with premium benefits including daily breakfast for two, a $100 experience credit, and thoughtful touches such as room upgrades, early check-in, and late checkout when available. These exclusive hotel and event experiences include daily “Golden Hour” gatherings on the Venture X Sun Deck, nightly sound sessions, and wellness programming. Alex Prager’s site-specific installation extends the Mirage Factory’s dreamlike world into the storied Art Deco hotel, transforming its spaces into a cinematic continuation of her vision. Learn more about Capital One’s programming on The Shelborne by Proper’s website. 

“Our partnership with The Cultivist and debut of Alex Prager’s Mirage Factory redefines what immersive premium access means at Art Week in Miami,” said Monica Weaver, Head of Branded Card Partnerships and Experiences at Capital One. “We’re excited to create a high-touch experience for our cardholders and collaborate with The Shelborne By Proper, part of the Premier Collection from Capital One Travel, for additional programming during their stay.”

As a cultural connector, Capital One makes some of Art Week Miami’s most coveted experiences accessible to its cardholders. This programming builds on last year’s collaboration – Capital One and The Cultivist partnered with Moroccan artist Hassan Hajjaj for a two-part cultural experience, the debut of DAR MIAMI 1446 at Art Week 2024 — an immersive Moroccan-inspired installation with dining by chef Rose Previte and performances by DJ Pee .Wee, Shaboozey, and Kaytranada.

About Capital One Entertainment
Capital One Entertainment continues to cultivate a dynamic collection of experiences that immerse cardholders into their passions across sports, music, dining, entertainment and theater.

Capital One is committed to delivering customers once-in-a-lifetime experiences by unlocking coveted access and a curated collection of premium packages. Rewards cardholders receive enviable access to the most coveted national and local events on Capital One Entertainment, including fashion’s biggest week in New York City. These experiences are available for purchase and rewards redemption for all Capital One eligible branded rewards cardholders. Venture X, Venture, and Quicksilver cardholders can earn 5x Miles on Capital One Entertainment purchases and Savor, SavorOne and SavorOne Student cardholders earn 8% cashback.