Capital One Auto and General Motors Announce Collaboration

Capital One Auto announced a dealer-focused collaboration with General Motors making certain Navigator Products; Badging & Sorting and Featured Dealer, available through the GM In-Market Retail (iMR) program. 

The initiative provides eligible Chevrolet, Cadillac, Buick and GMC dealers with access to Capital One Auto technology supported by GM co-op marketing funds–enabling them to increase inventory visibility, improve lead quality, and enhance sales performance.

“Dealers are at the heart of the car buying experience, and our goal is to provide solutions that help them stand out and connect with more customers. By working with General Motors, we're helping bring its inventory online and reach shoppers with greater relevance," said Sanjiv Yajnik, President, Financial Services at Capital One. 

The timing of this alignment reflects broader industry trends, as car buyers expect seamless digital retail experiences and dealers are seeking new ways to differentiate themselves in a competitive market. 

Key benefits for dealers include:

• Enhanced visibility: Dealer inventory displayed more prominently to high-intent shoppers

• Featured Dealer placement: Inventory highlighted within consumer search results, increasing opportunities for discovery

• OEM alignment: Tools supported by co-op dollars, lowering barriers to adoption and maximizing value of existing budgets.

For more information, visit https://www.capitalone.com/cars/auto-financing/dealer/.