Pride: Advocating for the LGBTQ+ Community
Investing in the LGBTQ+ community financially, emotionally and socially in order to cultivate a more inclusive society
This story is highlighted in Capital One’s 2019-2020 Corporate Social Responsibility report. To view the full report, click here.
In June 2019, Capital One sponsored parades in various cities across the United States. In Washington D.C., it was the first experience for Café Ambassador Derrick Williams. He shared what it means to be a part of the LGBTQ+ community and to have the support of his company behind him. Williams’ personal journey of coming out demonstrates true courage and character and underscores the importance of investing in both the present and future of various communities—financially, emotionally and socially—in order to cultivate a more inclusive society.
The 2019 World Pride in June honored the 50th anniversary of Stonewall, marking a decades-long march toward equality. Capital One celebrated this historic milestone with a visual installation to showcase the importance of our welcoming and inclusive values in a bold and colorful way—highlighting the history of the Pride movement and our work with the Trevor Project, a nonprofit focusing on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer and questioning youth.
Over 500 feet of customized, multi-colored LED light installations were outfitted at two Capital One locations in both New York City and Washington, D.C., with supporting messages of “A proud welcome” and “Proud together” to emphasize our unwavering commitment to inclusion. In other Capital One Cafés across the country, our interactive screens featured key events in LGBTQ+ history, information about the lifesaving Trevor Project, and reflections from our associates who identify within this community.
Capital One donated over $150,000 to The Trevor Project in honor of Pride Month to support its vital work.