Car Buyers Seek Digital Tools from Dealers

Car buyers who said "yes," dealers have the necessary digital tools* in place . . .

	Yes	Yes	Yes
to make it easy to shop their dealerships online	70%	63%	59%
to enhance the car buying experience	64%	61%	56%
for me to educate myself regarding financing options at the dealership	60%	58%	52%
	2021	2022	2023

 

 

 

 

 

*Digital Tools are defined as any online tool meant to aid in the car buying process provided by the dealership. This includes the dealership websites, or any links/resources they provide that take you to a third-party digital tool.