Machine learning is already enabling us to reduce friction and provide a topnotch experience for customers. When it comes to navigating and transacting in the online world, it will be important to continue finding ways to make it effortless while also helping people stay more secure and confident.
"What if we added a layer of intelligence on top of our applications, with a tool that monitors and pulls application data and determines not just that customers are unable to complete transactions, but why. And if it does so in real-time, and informs the appropriate engineers so that they can take corrective action, couldn't incidents be resolved in a fraction of the time."