Explore once-in-a-lifetime trips with PRIOR and Venture X
Access unforgettable international trips with Michelin-starred chefs, plus more premium travel perks.
November 28, 2023 5 min read
Are you dreaming of a curated travel experience like no other? Meet PRIOR, the company that Vogue says offers “exclusive access to some of the world’s best-kept secrets.”
Your chance to see the cultures of Spain, France and Mexico through the lens of world-famous chefs José Andrés, Dominique Crenn and Alejandro Ruiz is here. PRIOR is a modern travel brand that opens up a new world for the curious traveler. And thanks to its partnership with Capital One, Venture X cardholders can access memorable travel experiences you won’t find anywhere else, plus a complimentary PRIOR Subscription through November 15, 2024.
Exclusive trips created by PRIOR
The chance to head abroad to Spain, France and Mexico is coming in 2024. Venture X cardholders have early access to exclusive cardholder international trips curated by the travel experts at PRIOR.
“Food is a big lens for us, [as are] cultural festivals and craft,” PRIOR told Travel + Leisure. “Capital One lets us be PRIOR with the volume turned up as loud as possible.”
Each trip features an award-winning chef and is centered around a time-honored celebration, from the Feria de Jerez to Bastille Day to Day of the Dead. Learn where in the world you could go with access you can’t get anywhere else.
Feria de Jerez in Spain with Chef José Andrés
May 8-12, 2024
A festival tracing back centuries, Feria de Jerez sees southern Spain explode in flamenco, traditional regalia and neighborhood fiestas—all fueled by tapas of jamón ibérico and Manzanilla sherry. You’ll experience the Feria de Jerez as an immersive journey bound to engage all your senses, with tastings led by James Beard Award winner and Michelin-starred Chef José Andrés. Plus, enjoy your stay at Hotel Villapanes, a restored 18th-century baroque Andalusian palace in the historic Barrio de Santa Cruz.
Trip highlights include:
Sherry tasting led by Chef Andrés at the renowned 200-year-old Bodegas Osborne in Cádiz, the region’s best-known winery
Lunch with Chef Andrés at three-Michelin-starred Restaurante Aponiente, hosted by his good friend Chef Ángel León
Horse-drawn carriage ride to the Feria de Jerez to celebrate alongside the locals in a caseta, or private tent
Private, after-hours tour of the exquisite Royal Alcazar of Seville, a UNESCO world heritage site
Bastille Day in Paris with Chef Dominique Crenn
July 11-15, 2024
Bastille Day, or “La Fête Nationale,” is a day when French history and national pride collide. You’ll break bread with Chef Dominique Crenn of Three Michelin Star Atelier Crenn as she leads you through a culinary tour de France. The five-star, Philippe Starck-designed Brach Hotel will be your temporary home, offering luxury and a front-row view of the Eiffel Tower.
Trip highlights include:
Dinner hosted by Chef Crenn at her new Paris restaurant, Golden Poppy
Food-focused walking tour of iconic food specialty shops and artisanal food makers with Chef Crenn, followed by a picnic in the Jardin du Luxembourg
Champagne-filled viewing of rooftop fireworks above the Eiffel Tower for Bastille Day
Private dinner at Musée Picasso, surrounded by Picasso’s work and personal collection
Día de los Muertos in Oaxaca with Chef Alejandro Ruiz
October 31-November 4, 2024
Each year, during Día de los Muertos, or Day of the Dead, Mexico’s streets burst to life with a carnival of costumed parades and sugar skull memorabilia. Experience this Mexican tradition firsthand with renowned Chef Alejandro Ruiz of Casa Oaxaca restaurants as he escorts you through local markets and his family farm. You’ll unwind at the stylish Otro Oaxaca hotel, known for its underground spa inspired by the region’s cenotes.
Trip highlights include:
Tour of a local market with Chef Ruiz to gather fresh ingredients you’ll use during an interactive lunch at his family’s farm
Visit to Teotitlan del Valle, a 15th-century Zapotec community, for hands-on weaving, textile-dyeing and candle-making tutorials
Food-filled tour through the streets of Oaxaca mixed with shopping, gallery visits and Día de los Muertos celebrations
Mezcal tasting and dinner party at a private hacienda
These once-in-a-lifetime trips to Spain, France and Mexico are curated by PRIOR, just for Venture X cardholders. Eligible cardholders can book through Capital One Entertainment by using their Venture X card, rewards miles or a combination of both.
Complimentary PRIOR Subscription
Venture X cardholders can also receive a complimentary PRIOR Subscription through November 15, 2024, and tap into a world of wanderlust. Valued at $149 per year, the PRIOR Subscription includes:
Destination guides: Access PRIOR’s collection of editor-curated guides to top travel destinations. With one-of-a-kind itineraries and insider tips on the food and drink scene, you can travel like a local on your next trip.
Insider editorial: Receive two weekly newsletters that can transport you from your home or office to your next adventure. You’ll get features about travel trends and timeless inspiration for some of the world’s most unique destinations.
Experiences and voyages: Let PRIOR take you where you want to go with priority booking on trips that offer deep dives into local culture and hidden treasures.
It’s simple to enroll in your PRIOR Subscription. Now it’s time to think about where you’ll go next.
Go on your next journey with Venture X
Want access to PRIOR but don’t have a Venture X card? Apply now for a Venture X card with Capital One and get rewarded for the way you travel.
If you’re already a cardholder, you can visit Capital One Entertainment to book a trip with PRIOR—which is “exactly who you want to be traveling with,” according to Condé Nast Traveler. Plus, enroll in your complimentary PRIOR Subscription. A lifetime of adventures could be just around the corner.