Explore once-in-a-lifetime trips with PRIOR and Venture X

Make 2026 a year to remember with a getaway to one—or more—of the world’s most extraordinary places. With PRIOR, known for taking travelers around the world and off the beaten path, you’ll enjoy culturally immersive trips hosted by celebrity tastemakers.

And thanks to PRIOR’s partnership with Capital One, Venture X cardholders have early access to these once-in-a-lifetime travel experiences. So pack your bags and leave the planning to PRIOR.

What you’ll learn:

• Eligible cardholders can take exclusive trips through Capital One’s partnership with PRIOR.

• In the fall, eligible cardholders can experience thrilling getaways to Asturias, Vienna and Peru. 

• Each trip has its own unique host, including Chef José Andrés in Asturias and food and design expert Athena Calderone in Vienna. 

• Venture X cardholders can enroll in a complimentary PRIOR subscription, which includes weekly newsletters, priority booking and more.

Venture X cardholders get early access to international trips with PRIOR. Asturias, Vienna and Peru are up next. These trips include immersive itineraries that will give customers insider access they can’t get anywhere else, shaped by influential creatives and unlocked through PRIOR’s deep global network. 

Partnering with Capital One only enhances the experience. As PRIOR told Travel + Leisure, “Capital One lets us be PRIOR with the volume turned up as loud as possible.” 

Now’s the time to start making your plans for fall.

Travel to Northern Spain to explore Asturias alongside Chef José Andrés. Set between the Cantabrian Sea and the Picos de Europa mountains, the chef’s birthplace is a food lover’s dream. This intimate trip offers exclusive access to the area’s best food and the people who make it. You’ll explore hidden cheese caves, visit lively fish markets and enjoy world-class meals.

• Stay at the luxurious Puebloastur, a former mountain-village sanctuary that effortlessly blends comfort with nature.

• Guided by Chef José Andrés, you’ll head to the city of Gijón to visit one of the largest markets in the region.

• Visit Casa Gerardo, a historic Michelin-starred restaurant run by the same family since 1882. There, Chef Marcos Morán Suárez will welcome you in for a grand seafood feast of local Asturian dishes.

• Travel to the breathtaking Picos de Europa for a visit to the Covadonga Sanctuary, a Catholic shrine and pilgrimage site perched on a mountain that’s known for its Holy Cave.

• End the journey with a hearty meal at El Molín de Mingo, one of the region’s best restaurants, nestled in a picturesque valley at the foothills of the Picos de Europa.

Get an insider’s look at Vienna’s stunning architecture, crafts, culture and food. While staying at the Michelin-starred Hotel Sacher Vienna, you’ll gain special access to local designers, ateliers and historic institutions. Your trip also features incredible meals and unique experiences led by food and design expert Athena Calderone.

• Explore the city’s historic center on foot, guided by a Viennese architect, and take in a curated selection of ateliers, shops, buildings and famed coffeehouses.

• Accompanied by Athena, gain private, after-hours entry into the Museum of Applied Arts, the space that inspired the design of her New York City home. 

• Take in the Secession Building, the contemporary exhibition hall that was built in 1898 after Gustav Klimt and other Austrian artists split from the academic-led Künstlerhaus (Artist House) association.

• Visit the UNESCO World Heritage Wachau Valley, celebrated for its terraced vineyards and winding courses of the Danube River.

• Dine at the iconic Zum Schwarzen Kameel and revel in a superlative version of the city’s most famous dish, Wiener schnitzel, a thin veal cutlet that’s breaded and fried.

Explore Peru’s incredible history, art and natural beauty, from the Sacred Valley to the peaks of Machu Picchu. Along the way, you’ll enjoy exclusive access to unforgettable experiences that blend rich culture and true adventure. Enjoy private dinners overlooking ancient ruins, take part in traditional Pachamama ceremonies and learn from expert weavers at local fabric workshops.

• Stay at Sol y Luna, a boutique retreat on 25 acres of private landscaped gardens. With beautiful casitas made from local stone, wood and adobe, the property blends traditional Andean design with modern comforts.

• Dine at ALQA, the gastronomy lab of the Andean Popular Art Museum, which pays homage to Andean farmers and draws on pre-Hispanic culinary practices and flavors. 

• Ascend the steep slopes of the Andes to reach a remote Quechua village that has remained unchanged for hundreds of years.

• After taking one of the most iconic trains in the world from Cusco, hike to one of the wonders of the world: the citadel of Machu Picchu. Explore the magnificent site alongside an expert guide with never-ending knowledge of the Incas.

• Enjoy the final dinner of the Peru trip in a unique and storied location in Cusco.

In addition to exclusive trips, Venture X cardholders are also eligible for a complimentary PRIOR subscription. Valued at $149 per year, it includes: 

• Destination guides: Access PRIOR’s collection of editor-curated guides to top travel destinations. With one-of-a-kind itineraries and insider tips on the food and drink scene, you can travel like a local on your next trip.

• Insider editorial: Receive two weekly newsletters designed to transport you from your home or office to your next adventure. You’ll get features about travel trends and timeless inspiration for some of the world’s most unique destinations.

• Experiences and voyages: Let PRIOR take you where you want to go, with priority booking on trips that offer deep dives into local culture and hidden treasures.

While extraordinary PRIOR trips await eligible cardholders in late 2026, here’s a look back at previous destinations to see what they have to live up to.

On the Yucatán Peninsula, cardholders were joined by Nate Berkus and gained rare access to private estates, artist studios and culturally important sites, like the lush gardens of the Itzincab de Cámara estate and Hacienda Sac Chich. Deep in the Yucatecan jungle, they explored the ancient city of Uxmal, visited a Melipona bee sanctuary and toured the working laboratory of Mexican artist Javier Marín.

Cardholders traveled alongside Jenna Lyons to experience Milan on a one-of-a-kind trip that included an after-hours visit to Leonardo da Vinci’s iconic “The Last Supper,” a trip to a historic silk manufacturer and an architect-led excursion through Milan’s center. They also took a private tour of the La Scala opera house’s workshops, spent time with the founders of the global architecture and design firm Dimorestudio and toured Bonacina 1889, the high-end studio known for its exquisite handcrafted furniture.

From the French Riviera, travelers took an immersive journey through the region’s flavors and traditions with Rebekah Peppler. They explored a bustling outdoor market in Nice and the lush perfume gardens of Grasse. They also learned about the region’s signature rosé at Château de Bellet winery, attended a perfume-making session with an expert perfumer and enjoyed an apéritif against the backdrop of the Mediterranean Sea.

Check out some 2025 destination highlights from PRIOR and Capital One.

In Asturias, rugged coastlines and majestic mountains meet green hillsides and medieval architecture. And who better to lead the trip than a native to Northern Spain who’s also a James Beard Award winner and Michelin-starred chef? Along with Chef José Andrés, guests explored a traditional fishing village followed by lunch at Michelin-starred Casa Gerardo and dinner at La Huertona, one of the chef’s local favorites. There were also hot-air balloon floats, cider mill tours and much more.

As PRIOR put it, “Whether it’s your first time or fiftieth, France seduces the senses unfailingly.” On this visit to Nice, cardholders strolled the outdoor markets of this quintessential resort city with Rebekah Peppler. Peppler also hosted an apéritif and rosé tasting at La Pitchoune, the holiday home of chef Julia Child. Guests stayed at the Nice landmark Hôtel du Couvent, a meticulously restored converted convent. It was the perfect home base after explorations to the village of Saint Paul de Vence and the Château de Crémat wine estate, plus meals from La Colombe d’Or hotel and Sous les Pins.

Cardholders checked into the 16th-century Palazzo Talìa in Rome for a culturally immersive stay. From there, they experienced what makes the city so timeless, including an intimate dinner with Athena Calderone and a once-in-a-lifetime after-hours tour of the Vatican Museums. They also embarked on tours of the Sistine Chapel and the ancient Domus Aurea, the Golden House, constructed by Roman emperor Nero.

After checking into the 300-year-old Aldourie Castle, guests were welcomed with Scotch whisky, local fare and bagpipers. The rest of the trip was spent exploring the landscape, food, folklore and music of this storied region. Activities included excursions to Loch Ness and Ballindalloch Castle and a round of golf on the lush grounds of the Royal Dornoch Golf Club.

Here’s a snapshot of some of the 2024 PRIOR trips.

During the Feria de Jerez festival, southern Spain explodes in centuries-old traditions of flamenco, regalia and fiestas. Cardholders enjoyed this spectacle along with an intimate lunch with Chef José Andrés and an after-hours tour of the Royal Alcázar of Seville. In the evenings, travelers returned to the hospitality of Hotel Villapanés, a restored 18th-century baroque Andalusian palace.

Bastille Day provided a uniquely Parisian experience. Cardholders also broke bread with Chef Dominique Crenn at her three-Michelin-starred restaurant, Atelier Crenn, and enjoyed a private dinner at Musée Picasso surrounded by Picasso’s work. The Philippe Starck-designed Brach Hotel was their Paris retreat, offering five-star accommodations and a front-row view of the Eiffel Tower.

Each year during Día de los Muertos, or Day of the Dead, Mexico’s streets burst to life with a carnival of costumed parades and sugar skull memorabilia. Cardholders experienced this Mexican tradition alongside Chef Alejandro Ruiz. The Casa Oaxaca chef guided guests through local markets and his family farm. At day’s end, the travelers returned to the stylish Otro Oaxaca hotel, known for its underground spa inspired by the region’s cenotes.

These unforgettable trips are curated by PRIOR exclusively for eligible Capital One cardholders. And Venture X cardholders get early access. If you’re not a cardholder, you can apply for a Venture X card today.

Once you’ve enrolled in your PRIOR subscription, you can start thinking about which adventures you’d like to make part of your 2026. Eligible cardholders can book their PRIOR trips through Capital One Entertainment.