NEW YORK JETS NAME VELOCITY BLACK OFFICIAL CONCIERGE PARTNER

October 28, 2026 -   New York Jets announce a new partnership with Velocity Black, naming the luxury concierge service as the Official Concierge Partner of the New York Jets. Through the partnership, Velocity Black will become an integral component of the Jets First Class membership platform, providing members with unparalleled access to world-class experiences, bespoke concierge services and exclusive events around the globe.

 Jets First Class creates a new level of access to the New York Jets, bringing together a select community of leaders through extraordinary experiences, premium hospitality and meaningful connections. Designed to extend far beyond the football season, First Class provides members with a unique platform to deepen relationships, create new opportunities and engage with the Jets on an entirely different level. As part of the program, members will now receive a Velocity Black membership, unlocking year-round access to curated luxury experiences across not only sports, but travel, entertainment, dining, and culture.

“Jets First Class was designed to provide our members with extraordinary access and unforgettable experiences,” said Jeff Fernandez, New York Jets SVP, Business Development + Ventures “Velocity Black is recognized as a leader in premium concierge services, and its innovative platform will elevate our members’ experience both on gameday and throughout the year.”

“We are proud to have Velocity Black named as the Official Concierge Partner of the New York Jets, adding to Velocity Black's growing roster of premium sports franchise partnerships,” said Dave Bann,Vice President, Head of Partnerships & Operations at Velocity Black. “This partnership, alongside our deep luxury experience and cutting-edge technology will deliver extraordinary experiences for both Velocity Black and Jets First Class members.”

Through Velocity Black, Jets First Class members will enjoy access to an extensive portfolio of premium experiences, including luxury travel,  VIP dining events, exclusive concerts and      major sporting events      . Experiences available through the platform have included access to Formula 1 race weekends, Wimbledon hospitality, intimate performances from renowned artists and curated dining experiences featuring acclaimed chefs and tastemakers.

This partnership will enhance Jets First Class by extending the membership beyond the Jets, providing members with an added layer of premium lifestyle access, personalized service and exclusive benefits throughout the year. First Class Members also receive:

• Expanded Exclusive Access: Experience the Jets at an entirely new level with unmatched access, elevated hospitality and exclusive experiences, including the VIP Tailgate, new First Class Tunnel Club and more. 

• Premium Travel & Hospitality Benefits: Additional benefits across luxury travel, hotels, dining and experiences. 

• Curated Member Experiences: Special opportunities designed specifically for the interests and lifestyles of First Class members.

• Elevated Member Service: Members also receive a high-touch concierge service to curate experiences beyond gamedays and Jets-hosted events, giving members personalized benefits they can utilize throughout the year. 

By integrating Velocity Black into the Jets First Class platform, the organization continues its commitment to delivering best-in-class service and creating meaningful connections between members, the team and premier experiences around the world.

To learn more about membership, or partnership opportunities, please visit Velocity Black. For more information about Jets First Class, contact Brad Rittle at brittle@nyjets.com.

Acquired by Capital One in 2023, Velocity Black is a luxury digital lifestyle concierge service that harnesses the power of human experts and technology to offer world class experiences for members. The app provides a feed of personalized offerings, and 24/7 dedicated support from travel, dining, entertainment, and luxury goods specialists. Whether it’s sourcing hard-to-find luxury goods, securing VIP tickets at a sold-out show or access to hidden gems at destinations across the globe - Velocity Black provides insider access that most people do not even know is possible. To learn more about membership, please visit velocity black or visit us on Instagram and LinkedIn. 

The New York Jets were founded in 1959 as the New York Titans and served as a charter member of the American Football League. Following the 1968 season, the team made history by becoming the first AFL franchise to win a world championship, defeating the Baltimore Colts in Super Bowl III—a victory widely credited with validating the AFL ahead of its 1970 merger with the NFL. Today, as one of the league’s flagship franchises in the nation’s largest media market, the Jets represent the sport on one of its biggest global stages. 

The Jets enhance the fan experience through innovation and storytelling, including 1JD Entertainment, a digital content platform that connects fans across social and digital channels. The organization is also committed to community impact, supporting youth football, girls’ and women’s flag football, and programs serving disadvantaged communities throughout the tri-state area. 

The Jets play at MetLife Stadium - one of the world’s most successful multi use venues - and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.