Capital One to Present Gracie Abrams’ North American Tour
Unlocking exclusive presale ticket access for eligible cardholders to ‘The Look at My Life Tour’ North American arena run
Today, Capital One announced it will serve as the official presenting sponsor for the North American leg of GRAMMY®-nominated singer-songwriter Gracie Abrams’ newly announced North American and European/UK arena run, The Look at My Life tour. This landmark partnership underscores Capital One’s commitment to delivering unparalleled access to music’s most defining cultural moments, bringing music enthusiasts closer than ever to the live experiences and artists they care about most.
“Capital One has built a strong track record of helping fans access some of music’s biggest, most unforgettable moments, and we are thrilled to continue setting that standard for cardholder experiences alongside Gracie Abrams," said Amit Desai, Senior Director of Brand Sponsorships. “Gracie has fostered an incredibly passionate community, and we are proud to serve as the key access partner helping her fans experience this highly anticipated North American arena tour firsthand.”
Bringing Fans Closer Through Access
Eligible Capital One cardholders can take advantage of an exclusive, early access window to secure tickets across all North American tour dates beginning Wednesday, June 3 at 9am local venue time, while supplies last.
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Eligible Capital One credit and debit cardholders can access the presale window. There are a limited number of presale tickets available, including premium options, meaning cardholders can browse seats in a variety of sections.
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Capital One cardholders will use the first 6 digits of their Capital One card number as the promo code to gain access to the presale, and use their Capital One card to complete the purchase.
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Cardholders are limited to four tickets per transaction. Discover-branded credit and debit cards and private label credit cards are not eligible.
A Record-Breaking New Chapter
The massive 64-date tour, promoted by Live Nation, kicks off on December 2 in Denver, CO, making stops at premier venues across North America—including a highly anticipated two-night stand at Washington, D.C.’s Capital One Arena on March 4 and 5, 2027. The North American leg concludes with a four-night run at the Barclays Center in Brooklyn, NY, on March 20, before Abrams heads to Europe and the UK.
Abrams rapid trajectory follows an explosive period of growth celebrating her sophomore album The Secret of Us, which debuted at #2 on the Billboard 200 and featured the blockbuster Top 10 hit “That’s So True.” The upcoming arena run will showcase her highly anticipated third studio album, Daughter from Hell, arriving July 17. The lead single “Hit the Wall” was released earlier this month and became her highest Spotify streaming debut to date. Joining Abrams on select North American dates is a stellar lineup of direct support acts, including Rachel Chinouriri, Holly Humberstone, Del Water Gap, Charlotte Lawrence, Grace Ives, Bella Kay, Jensen McRae, and The Japanese House.
Setting the Gold Standard for Live Entertainment
Welcoming an artist of Abrams’ star power expands on Capital One's unmatched track record of connecting cardholders directly to music's biggest stages. Whether unlocking historic stadium access for Taylor Swift’s The Eras Tour or shaking up Indianapolis earlier this year by bringing massive headliners like Post Malone and Megan Moroney to the March Madness Music Festival at Capital One JamFest, the brand has continually elevated the fan experience.
By focusing on meaningful, community-driven cultural moments, Capital One aims to provide lasting card value that extends far beyond the initial ticket purchase. Through Capital One Entertainment, cardholders can seamlessly use their rewards—or a combination of rewards and cash—to experience the moments they look forward to and the culture that inspires them.
For more details on the upcoming cardholder presale and a full list of North American tour dates, visit www.gracieabrams.com/tour.
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Entertainment we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at entertainment/capitalone.com.