Safford Hyundai of Springfield

“They lost a potential lifetime service customer. I brought in my 2025 Hyundai Santa Fe (well within the new vehicle warranty period) for a malfunctioning rear heated seat. During check-in, I was informed that I would need to authorize a ~$250 diagnostic fee in the event the issue was determined to be “owner caused.” While I understand that dealerships often require diagnostic authorization, this felt disappointing given that the vehicle is brand new and the issue involves a factory-installed component. After expressing concern, I was told verbally that the fee could potentially be waived, but this was not provided in writing. The shifting explanation and lack of written clarity ultimately made me uncomfortable leaving the vehicle. To be clear, I understand dealerships need to manage risk and protect technician time. However, from a customer perspective, when someone walks in with a brand-new vehicle and a likely warranty defect, this is a moment to build long-term trust. A simple “we’ll take care of it and figure it out” approach would have gone a long way. I would be giving them a five star review and all my business. Instead, the experience felt transactional rather than relationship-focused. As a result, I’ve chosen to service my vehicle elsewhere. I’m sharing this not to attack the dealership, but to provide honest feedback about the customer experience.”

“I recently purchased a new vehicle from Hyundai and I truly couldn’t have asked for a better experience from start to finish. My sales representative, Nick, was absolutely exceptional. He was knowledgeable, patient, and genuinely focused on helping me find the right vehicle rather than just making a sale. He answered all of my questions thoroughly, made sure I felt confident in my decision, and kept the entire process smooth and stress-free. I also had the pleasure of working with the manager, Kevin Murphy, who went above and beyond to ensure everything was handled professionally and efficiently. His transparency and willingness to work with me made a huge difference and showed that customer satisfaction is clearly a priority. Finally, Nate in finance made what is usually the most intimidating part of buying a car incredibly easy. He explained all the details clearly, walked me through my options, and made sure I understood everything before signing. The process was quick, straightforward, and completely pressure-free. This was hands down one of the best car-buying experiences I’ve ever had. The entire team was professional, friendly, and genuinely committed to making it a positive experience. I highly recommend working with Nick, Kevin, and Nate if you’re in the market for a new vehicle!”

“I bought a vehicle from Safford Hyundai of Springfield, just a day later, I took the vehicle to get the windows tinted. I was advised by the installer that the door panels were warped and coming out of their housings. I immediately called the dealer and told them of the problem. The salesman told me to bring the vehicle in order to get the problem resolved. I brought the vehicle in, thinking it shouldn’t be a problem. I was then told by the sales manager that they would not fix the panels, without a clear explanation. Based on this experience, I would advise others to be cautious and get everything in writing when dealing with their sales department. The lack of transparency and resolution was frustrating, I would not recommend purchasing a vehicle from Safford Hyundai of Springfield”

“I came to this dealership from another where I was treated as though I were not a serious buyer. As a women, i felt ignored and my sales person, a young woman of color, was not given any support from her colleagues. I found that offensive. I was also told that I could not get either a blue or green vehicle. I was also told that the vehicle i wanted to purchase came with a replacement tire. Not true. So my expectations were low when I walked in and told my salesman, CJ, exactly what I wanted. He was thorough, nice, and helpful, as was his sales manager. I signed documents to purchase my green vehicle that night, after receiving an offer of almost $2000 less than the other dealership offered. I felt respected and valued.”

“Everyone I dealt with was attentive and friendly. They had the vehicle I wanted in the color I wanted. I caught a slight bit of shade when I turned down any of the added protective coverage packages but it was fine. I know that is likely where they make a lot of their profit, individually and as a business. I had previously dealt with a Safford dealership when I had my Fiat and already considered them to run pretty tight ships.”