
Google Customer Reviews
debi mcmanus
Feb 12, 2026
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“I wanted to take a moment to share my recent experience with IRA BMW in Norwood, which truly surpassed my expectations from start to finish.
A special shoutout goes to Daniela Djam, who was absolutely superb throughout the entire process. I am absolutely in love with my new X6! After owning various models over the past decade, I can confidently say this one is my favorite.
The service I received was top-notch, and I truly appreciate the effort your team put into helping me find the perfect vehicle. Initially, I hadn’t planned on turning in my leased BMW, but your dealership was more than willing to accommodate this and helped me find the exact model and color I had in mind.
The attention to detail and the level of customer service were outstanding, making my experience with BMW fantastic. I am one very happy customer!
Thank you once again to everyone at BMW for making this process so smooth and straightforward.”
Luis German
Feb 8, 2026
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“Thomas London has been the best salesperson I’ve ever dealt with! If you are in the market for a BMW vehicle make sure you ask for Thomas London to help you with all sales. This man made my family and I feel like his cubicle was our home. He was able to find the exact car we were searching for. He didn’t put a ounce of pressure on us. I one hundred percent felt like we purchased the car of our dreams at our own decision instead of a company forcing to sell another car to another customer that they should not buy. Thomas I thank you and appreciate you to the fullest for this car buying experience that couldn’t have gone any better than it did.”
Erik Cordeiro
Feb 4, 2026
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“Great experience from start to finish. Brought out whatever car I wanted to see. Gabriel was awesome. Second car I ever bought from them and will buy again. Worth the trip from RI to buy something from them. Ty
UPDATE 2/2/26
After multiple calls and getting the run around my car was finally registered. I had to chase them to do it by the last day. I do feel I was not cared for once the deal was complete. I was very happy after the purchase but then it went south. Their attention to detail drifted once they got their money.
Then I needed service….Unfortunately I was told that the M850 is known to make loud high pitched brake sounds which I found to be absurd. I cannot comprehend that this is normal for a $120k sports car. I was also told I would need to pay nearly $500 to remove a door panel and diagnose a loud noise inside the door. Mind you the car is still under factory warranty. Lesson learned…don’t buy a BMW certified car nor buy from Norwood BMW. They are awesome pre sale-during sale- absent afterwards.”
David King
Feb 4, 2026
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“I have purchased numerous cars over the years in states across the country including BMW’s and MBZ’s and this was one of the best and easiest experiences we have had. I had been searching for a 540 with specific options and found my car at BMW of Norwood. I called and received immediate feedback and follow up from Lisa who it turns out is AI. I drove almost 3 hours and met with Aleksandr Banar, sales and Leasing Consultant who showed me the car, took me out for a test drive and presented me with an offer. We agreed on trade in and price and everything from there’s was handled long distance, efficiently and professionally by Junior Rodriguez in Finance and Cameron a BMW Genius who met us 90 minutes from the dealership to deliver the car and show us all of the programs and options in the vehicle. Cameron was terrific. The car looked like new on delivery and I could not be more pleased with my experience and can highly recommend.”
Boston Batman
Jan 29, 2026
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“R.J. Was my service manager, he was amazing and topped my expectations. ,I was in and out of the dealership very quickly because he made it happen!!! Best Service guy I have had since owning BMWs. And a pleasure to do business with.”