
Google Customer Reviews
justin lord
Mar 2, 2026
Rating:
“Had a great experience purchasing a 2026 Tundra from Noel Jhocson! I was unfamiliar with Toyota trucks and Noel answered all my questions. Personable, knowledgeable, and friendly. A special thanks to Hunter for the deep dive into all the features. This is my second vehicle purchase from East Madison Toyota, and both experiences have been top notch.”
Vikas Nani
Feb 11, 2026
Rating:
“Amazing experience buying my Toyota Corolla! Patrick was professional, patient, and made the whole process smooth and stress-free. Highly recommend him — 5 stars!” ⭐⭐⭐⭐⭐”
kailey lynn Miller
Jan 22, 2026
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“Dave was absolutely amazing! Very personal while keeping it quick and professional. Highly recommend! Dave deserves more than 5 stars and a huge raise!!!”
Tauqeer Qazi
Nov 30, 2025
Rating:
“I had a very mixed experience with East Madison Toyota. At first everything seemed great. The service during the initial conversations about purchasing my new vehicle was excellent and the transaction itself went smoothly. Unfortunately the experience changed immediately after the sale was complete.
Before I even accepted the vehicle I was charged an extremely high fee for a very simple request: removing two screws from the air dam. I would have expected transparency about this cost upfront. When I questioned the charge I was given a long explanation about how the sales and service departments do not share balance sheets, as if that justified the lack of disclosure. It felt dismissive and no one took ownership of the mistake.
Six months later I started having issues with my remote start. I reached out to the two connections that I made
and never received a response. After-purchase support seems to disappear once the deal is done, which is very disappointing.
The service department across the street has always been great and I will continue going there. However, based on my experience, I would not purchase another vehicle from East Madison Toyota. Smart Motors Toyota may provide a more consistent customer experience.
EDIT: Respectfully, the individual now commenting to take ownership is the same contact who has not responded to my emails.”
Kristine Gallagher
Nov 12, 2025
Rating:
“Been with EMT since moving from West to East. Had been with Smart. Purchased two vehicles from ‘em too. Both Scion XBs. After the ECHO got totaled I figured we needed more legroom. When the first XB got totaled I thought I might try a RAV4, but discovered it to be too complicated of a switch. Got steered right back to an XB.[pun intended] They say those who don’t like to drive drive Toyota. I prolly would like to drive if I was a better driver. At no time has anyone at EMT made me feel badly about my poor driving skills. They just ask me the mileage and say “leave the keys in the car.” No technician has ever taken The MOMicmobile out for a joyride to my knowledge. I do chalk the tires just in case. That’s why I stay with ‘em. I got trust issues…especially when it comes to vehicles and well, pretty much everything and everyone else.
~MOMic”