Better You X

March 8 - 11, 2019
at Capital One House
305 E 5th Street, Austin, TX

Proactivity, Personalization and the Future of the Intelligent Assistant
Advances in conversational AI and digital technologies have opened up the ability to provide new kinds of value to customers.  
Article | Mar 10, 2019
Featured at SXSW
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Featured Speakers
Sanjiv Yajnik
President, Financial Services
As President of Financial Services, Sanjiv has spent the last 20 years living out Capital One’s vision to dream, disrupt and deliver a better way. He is a firm believer in combining customer-back design, technology and innovative operational structures to unleash success.
Stephen Anderson
Sr. Director, Design
Stephen is the head of design for the Garage, an innovation center for the Financial Services Division at Capital One. He is also the man behind the Mental Notes card deck—a tool that's widely used to apply psychology to interaction design.
Kathrine Becker
Narrative Strategist
Kathrine Becker is a narrative strategist at Capital One. She uses story mechanics to clarify and elevate the value of design at Capital One, and has a keen eye for the inflection points in life that render experiences engaging and memorable.
Theresa Bedeau
Sr. Manager, Community Development Banking
Theresa Bedeau is a Senior Manager on Capital One’s Community Development Banking team, and is responsible for identifying, developing and implementing activities that promote economic development in NY, NJ, and FL.
Christine Berglund
Design Director
Christine Berglund is a UX and Strategy lead working with Capital One to define their future-facing machines strategy. Bringing a rich background in interaction design, she applies this to both the physical and digital experiences of users.
Dave Castillo
MVP, Machine Learning
Dr. David Castillo is a Managing Vice President of Machine Learning at Capital One. He heads up applied ML research, university partnerships, ML technology, tools and frameworks, and ML consulting within the Capital One.
Rasheeda Creighton
Executive Director, 1717 Innovation Center
Rasheeda leads the 1717 Innovation Center, a hub for resources focused on supporting entrepreneurs & community organizations and a shining example of Capital One's Future Edge initiative.
Alida Draudt
Sr. Manager, Design
Alida is a leader in foresight strategy, particularly focused on business and system design. At Capital One, she leads the Emerging Technology group within Ecosystem design.
Julie Elberfeld
SVP, Shared Technology
Julie is SVP of Shared Technology and Executive Sponsor of Diversity & Inclusion for Technology at Capital One, and has decades of experience as a technologist and is a passionate advocate for equality.
Jenn Garbach
Sr. Director, Marketing
Jenn is currently a Senior Director at Capital One and leads the Small Business Card Brand organization. She is a seasoned business leader with a passion for building teams and products that create exceptional customer experiences.
Derek Gates
Manager, Product Management
Derek is an energetic leader on a cross-functional product team at Capital One. An avid adventurist, he has always had a passion for self-improvement through experience, and has translated that mindset into a personal and professional mantra.
Rebecca Heironimus
MVP, Product Management
Becky is MVP of Enterprise Digital Products & Data Connections. In her role leading digital strategy and product innovation, she is a passionate advocate for consumer privacy and data security standards throughout the financial services industry.
Jennifer Jackson
MVP, Canada Leadership
Jennifer leads Capital One’s Canadian business and is responsible for overall strategic direction and operations in the country. She is a member of the Executive Leadership Council and plays an active role in the work they do to develop Black leaders.
Kaleen Love
VP, Business Analysis
Dr. Kaleen Love is a risk management executive at Capital One leading data, analytics, and innovation for enterprise Audit. She is proud to be an executive lead for the company’s LGBTQ+ resource group.
Margaret Mayer
MVP, Software Engineering
Margaret is a Managing VP of Software Engineering for Conversational AI Platforms at Capital One. She sets the technology strategy for Eno, Capital One’s banking chatbot, as well as enterprise messaging capabilities for email, push and SMS.
Andrew Nash
Managing VP, Identity Services
Andrew is a veteran consumer identity leader, previously serving as Director of Identity Services at Google, operating the largest consumer identity provider in the world at that time, managing over a billion consumer and enterprise identities.
Kevin Park
Product Manager
Kevin Park is a product manager on Capital One's Consumer Bank Experience Products division. He is currently looking to transform the bank's transaction data through new API builds and cloud migrations.
Anjaly Poruthoor
Business Manager
Anjaly Poruthoor has had a variety of roles at Capital One, from managing valuations models to helping launch a travel benefit on the Venture card. She now leads analytics & strategy for a new product being launched this summer.
Kristen Przano
Sr. Manager, Process Management
Passionate about creating amazing customer experiences, Kristen Przano leads the go-to-market strategy for a new product being launched this year. Kristen also leads the DFW Area Women's Business Resource group.
Katie Schlesinger
Data Scientist
As a Principal Data Scientist for Capital One, Katie creates models to help customers become more financially healthy. Collaborating with partners in Design, Research, and Engineering, she develops customer-facing products that truly serve a need.
Monica Shortino
Director, Process Management
As the Director of Social Innovation, Monica oversees philanthropy and community strategy on behalf of Capital One’s Financial Services division. She has nearly 20 years of experience leading nonprofits and corporate philanthropy strategy.