What is Employee Pricing?

Here's how to get a deal on a new vehicle if you or a family member work for an automaker.

Silver Dawn Volvo XC60 Recharge T8 parked on platform overlooking waterVolvo

Article QuickTakes:

Automakers generally offer special discounted pricing to their present and some past employees. While every employee pricing program is different, they tend to align on the basics. We’ll walk through the common characteristics of these programs, some caveats, and a few examples.

Who Gets Employee Pricing?

Typically, employees, retirees, and their immediate family can take advantage of these discounts. Manufacturers may put additional restrictions on their programs, such as requiring that current and former employees put in a certain amount of time at the company before being eligible.

Automakers generally have separate discount purchase plans for employees of suppliers, friends and (extended) family, and employees of the automaker or its dealers. Employee pricing is occasionally available to unaffiliated consumers as part of a limited-time sales promotion. Discounted prices often apply to both purchased and leased vehicles.

Those wishing to use employee pricing have to provide some sort of proof of eligibility with the dealership to unlock the discount. This can be a company ID for employees, a special code, or a voucher or certificate. If you’re not the employee, you may have to ask them to arrange the proof.

What are the Caveats?

Any good discount is accompanied by fine print. Each manufacturer has its own set of rules about who can use the discount, which models they can get, and how many vehicles the discount can be applied to per year.

The dealer can opt out of providing the car at the employee price, especially in cases of vehicles that are in high demand and/or have low production numbers. The automaker itself can also exclude specific models from the program, such as newly launched vehicles.

Also note that these rules can change whenever and for any reason. For instance, when supply-chain issues restricted availability, Nissan dropped the number of annual vehicle discounts an employee can claim for themselves, friends, and family from 12 to four.

Special pricing can’t always be paired with other discounts from the dealer or manufacturer. For better or worse, these are often no-haggle prices, and it pays to cross-shop any discount with others that may be available, such as those through a warehouse club or membership group.

What Kind of Discounts are We Talking About?

The majority of automakers offering employee pricing don’t publicize the programs. For the most part, just seeing the employee price or the rules governing it requires a special code or corporate login. Below are the programs that provide some details with example pricing where available as well as a list of companies that have employee purchase programs but don’t share information about them. This list is not exhaustive and programs may be modified or discontinued at any time:

Audi Employee Vehicle Purchase Program
Who’s Eligible: Audi of America and Volkswagen Group of America employees, qualifying household members, and contract employees. Note there’s also a friends + family certificate, which allows 10% off MSRP but cannot be combined with other incentives.
Discount: 10% off MSRP plus any incentives for purchase or lease
Exclusions: not published; past exclusions include RS models and R8
Example: 2023 Audi Q5 40 TFSI Premium (if no current exclusions)
         MSRP: $43,500
         Discount: $4,350
         Destination charge: $1,195
         Discounted price: $40,345

Ford A-Plan, Z-Plan, Lincoln
Who’s Eligible: Ford Motor Co. employees (A-Plan), certain past employees, retirees (Z-Plan), and certain immediate family members
Discount: discounted price is shown on vehicle invoice as AZ-Plan; price calculation: dealer invoice price minus holdback minus advertising assessment plus program administration fee
Exclusions: includes but is not limited to certain Bronco, Mustang, and F-150 models, F-Series Super Duty chassis cabs E-Series and all used vehicles

General Motors
General Motors Family First (Buick, Cadillac, Chevrolet, GMC)
Who’s Eligible: General Motors and GM Financial eligible employees, certain past employees, retirees, and certain extended family members
Discount: varies by vehicle
Exclusions: includes but is not limited to, select base trims,Cadillac CT4-V Blackwing, CT5-V Blackwing, Cadillac Lyriq, Chevrolet Colorado, Chevrolet Corvette, GMC Canyon, and Hummer EV
Example: 2022 Chevrolet Equinox RS FWD
         MSRP: $31,995
         Discount: $2,272.30
         Consumer Purchase Cash:  $1,500
         Destination charge: $1,395
         Discounted price: $28,219.70

Team Acura Purchase Program and Team Honda Purchase Program
Who’s Eligible: Eligible Acura and Honda employees, retirees, eligible family members, and Honda and Acura dealership employees and their spouses/domestic partners
Discount: varies by vehicle

Hyundai Circle E-Plan
Who’s Eligible: Hyundai Motor America employees, retirees, and their immediate family members
Discount: varies by vehicle

Jaguar Land Rover
Jaguar Land Rover Employee Vehicle Discount
Who’s Eligible: Jaguar Land Rover North America employees and their immediate family members
Discount: varies by vehicle

Mazda Employee Pricing S-Plan
Who’s Eligible: Mazda employees
Discount: customers pay the dealer’s invoice price that can be combined with any additional rebates or incentives
Exclusions: currently appears available on all models
Example: 2022 Mazda CX-5 2.5 S AWD
         Base MSRP: $25,900
         Discount: $485
         Destination charge: $1,275
         Discounted price: $26,690

Nissan and Infiniti Vehicle Purchase Program
Who’s Eligible: Nissan North America employees, retirees, affiliate employees, dealer employees, and eligible immediate family members
Discount: varies by vehicle

FCA Employee Advantage (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, and Ram)
Who’s Eligible: Stellantis (formerly FCA) employees, retirees, and their extended family members
Discount: varies by vehicle

Subaru of America VIP Program
Who’s Eligible: Subaru of America employees and select business partner employees
Discount: varies by vehicle

Toyota and Lexus Vehicle Special Purchase Program
Who’s Eligible: Toyota Motor North America employees, retirees, and their immediate family members
Discount: varies by vehicle
Exclusions: vehicle cannot be resold within 12 months of purchase

A-Plan by Volvo
Who’s Eligible: Volvo Car USA eligible employees, active employees of select partner organizations and companies, and their immediate family members
Discount: varies by vehicle
This site is for educational purposes only. The third parties listed are not affiliated with Capital One and are solely responsible for their opinions, products and services. Capital One does not provide, endorse or guarantee any third-party product, service, information or recommendation listed above. The information presented in this article is believed to be accurate at the time of publication, but is subject to change. The images shown are for illustration purposes only and may not be an exact representation of the product. The material provided on this site is not intended to provide legal, investment, or financial advice or to indicate the availability or suitability of any Capital One product or service to your unique circumstances. For specific advice about your unique circumstances, you may wish to consult a qualified professional.
author photo
David Gluckman
David Gluckman has over a decade of experience as a writer and editor for print and digital automotive publications. He can parallel park a school bus, has a spreadsheet listing every vehicle he’s ever tested, and once drove a Lincoln Town Car 63 mph in reverse. When David’s not searching for the perfect used car, you can find him sampling the latest gimmicky foodstuffs that America has to offer.