Credit Sesame + Credit Offers API
Introducing Credit Sesame
Credit Sesame describes itself as a free service that helps consumers manage their credit and loans all in one place. Since launching in 2010 at TechCrunch Disrupt with an all-star team of engineers, scientists and serial entrepreneurs, Credit Sesame has worked to create one of the best consumer engagement in the industry due to its easy-to-use interface and automated credit and loan management tools (i.e., Credit Sesame offers free credit score, monitoring, credit report card and financial managements of credit cards, consumer loans, mortgages and other loans). Credit Sesame enables customers to get a comprehensive picture and analysis of their credit and debt for free.
The Credit Sesame Challenge
Give customers a secure, easy way to see if they’re pre-qualified for credit card recommendations, WITHOUT impacting their credit scores.
Case Study At a Glance:
- Product: Credit Offers API
- Company: Credit Sesame
- Industry: Financial Services
- Site: CreditSesame.com
- Timeline: 6 Weeks
How It Works
Meet Josh. He’s Trying to Take Charge of His Finances.
He wants to buy a house in the future, and he needs to improve his credit score to do so. But the world of credit is vast and unknown to him: he needs help. Josh joined Credit Sesame to track his credit score, plan his financial future, get educated on his options, and get recommendations on the best credit options for his situation.
Enter the New Pre-Qual Experience, Powered by the Credit Offers API.
Shortly after signing up, Josh logs in to Credit Sesame and sees a credit card recommendation. For Josh, all the credit card options are a little overwhelming. How does he pick the right one? He sees that he can check to find out if he’s pre-qualified without affecting his credit score. Knowing that this won’t affect his score, he feels better about clicking “See If I’m Pre-Qualified”.
Verifying Josh’s Information.
Josh is brought to a form to verify his information, and he feels good about filling it out because he’s still in the safe and familiar Credit Sesame user experience.
The Results Are In...
Josh will be directed to one of two results: he either pre-qualifies or doesn’t. If he successfully pre-qualifies, he’s shown pre-qualified card options that best suit his financial situation, which he can choose to apply for.
Even if Josh isn’t automatically pre-qualified, there’s still a chance for him to succeed. He’ll be redirected to a list of credit card options that fit his needs. Plus, he feels like he hasn’t risked anything by taking the chance to see if he’s Pre-Qualified.
In just six weeks Credit Sesame’s team was able to implement the Credit Offers API and give their consumers a secure, personalized, and familiar pre-qualification experience that takes just two steps.
Why It Works
What kind of impact did this have?