Innovation in the Middle Market: Staying a Step Ahead of Disruption
Disruption is now an ever-present dynamic in the middle market, but do its companies feel vulnerable? How will they seek different ways to defend or enhance their market position?
To find answers, Capital One surveyed hundreds of senior executives at middle- market companies to understand their feelings on disruption. The study revealed that disruption — though still a cause for concern — has become an accepted part of the business environment.
Our survey report Innovation in the Middle Market: Staying a Step Ahead of Disruption uncovers how industry leaders maintain or create competitive differentiation in a disruptive landscape.
- 49% were "somewhat" or "quite" vulnerable to disruption
- 70% expected a disruptive event in the next one to three years
- 87% increased their research and development budges
- 59% had a banking relationship to help combat disruption