The Most Popular Used Vehicles Financed by Capital One Customers So Far in 2026

The 2023 Nissan Rogue was the most-financed used vehicle by customers in the first half of the year.

Ashley Bradshaw | 

Jul 9, 2026 | 3 min read

Nissan

The 2023 Nissan Rogue was the most popular used vehicle financed by Capital One customers in the first half of 2026. From January to June 2026, the Nissan Rogue had an average sales price for Capital One customers of $19,865. Capital One is one of the largest auto lenders in the country.

Here are the top five used vehicles bought by Capital One customers from January to June 2026, according to Capital One Auto Navigator proprietary data.

1. 2023 Nissan Rogue
2. 2022 Ram 1500
3. 2023 Ford F-150
4. 2023 Kia Sportage
5. 2025 Toyota Camry

The top sellers cover a wide range of body styles. However, auto expert and analyst Brian Moody found a key commonality among these reliable vehicles: Their average customer sales prices are under $35,000.

"Shoppers are looking for more bang for their buck," Moody says. "I think the average buyer financing one of these cars is looking for a car that offers the most features, the most capability, and the best resale value they can find." 

Here's more about these popular vehicles' key features and the average sales price paid by customers who financed through Capital One.

Nissan

2023 Nissan Rogue

The 2023 Nissan Rogue is a compact crossover SUV that can seat up to five people. The Rogue provides a comfortable interior, plenty of cargo space, and good fuel economy for the segment. The 2023 model year, specifically, saw some trim updates. It's part of the Rogue's third generation, which was introduced for the 2021 model year.

The Rogue continues to be Nissan's top seller. The 2023 version has been the most financed used vehicle by customers for more than a year. The SUV is also a popular choice for those shopping for a new vehicle: The 2026 Rogue was the second most financed new vehicle by Capital One customers in the first half of 2026.

The 2023 Rogue had an average sales price for customers of just under $20,000 in the first half of 2026.

Ram

2022 Ram 1500

The 2022 Ram 1500 is a capable light-duty, full-size pickup truck that offers both a high tow rating and a smooth driving experience. A majority of the 2022 Ram 1500 trims offer premium interior materials and feature an updated infotainment system, creating a near-luxury feel for both the driver and passengers.

The 2022 Ram 1500 had an average customer sales price of $28,337 in the first half of 2026.

Ford

2023 Ford F-150

The 2023 Ford F-150 is a light-duty, full-size pickup with a wide range of engines and configuration options. For the 2023 model year, Ford introduced the F-150 Raptor R, providing a powerful, fully loaded option with a supercharged V8 engine, massive tires, and off-road suspension.

The F-series lineup tops the bestselling vehicle list in the U.S. The 2023 F-150 is the most expensive model in this list, with an average customer sales price of $34,696 for the first half of 2026.

Kia

2023 Kia Sportage

The Kia Sportage, a five-person compact crossover SUV, was redesigned for the 2023 model year. The 2023 Sportage gained more passenger room, additional cargo space, and upgrades to both its interior and exterior styling.

The Sportage is the bestselling vehicle from the automaker. The 2023 Sportage had an average customer sales price of $20,851 in the first half of 2026.

Toyota

2025 Toyota Camry

The Toyota Camry was redesigned for the 2025 model year. On top of new exterior styling, an updated interior, and enhanced tech features, the 2025 Camry is available exclusively as a hybrid. The Camry is a popular sedan choice, due in large part to its great fuel efficiency, roomy interior, and high safety ratings.

The average sales price for customers was $22,727 in the first half of 2026.

All pricing is rounded to the nearest dollar.

Ashley Bradshaw

Ashley Bradshaw is a seasoned writer and editor for Capital One Auto Navigator, where she uses her diverse editorial background to break down automotive tips, research, and other information for consumers. Prior to joining Capital One, Ashley served as a project manager for the Toyota and Lexus newsrooms through an agency partner. With a writing and editing career rooted in Dallas-Fort Worth media, Ashley previously contributed to regional publications including Southlake Style, Plano Magazine, and Addison Magazine. When she's not editing, Ashley enjoys reading, checking out new restaurants, and spending time with her family.