
Google Customer Reviews
Amina Jakupi
Jul 29, 2026
Rating:
“I had a great experience at Serra Ford Rochester Hills! Kevin Koleci was absolutely amazing from start to finish. He was knowledgeable, patient, and genuinely cared about helping me find the right vehicle without making me feel pressured. He took the time to answer all of my questions and made the entire process smooth and stress-free.
I also want to give a huge thank you to Kevin Miller in Finance. He made the financing process incredibly easy for both me and my dad to understand. He explained everything clearly, answered all of our questions, and made what can usually be an overwhelming part of buying a car feel simple and straightforward.
I also want to recognize the rest of the staff. I don’t remember everyone’s names, but every person we interacted with was incredibly kind, welcoming, and professional. From the moment we walked in, everyone made us feel comfortable and valued.
Overall, Serra Ford Rochester exceeded my expectations. If you’re looking for a new vehicle and want a dealership that truly cares about its customers, I highly recommend stopping by and asking for Kevin Koleci.”
Gymboree Play & Music, Rochester
Jul 11, 2026
Rating:
“Amanda is the BEST dealer and made sure I had EXACTLY the car of my dreams! I told her when we first met I wanted a yellow Bronco, we searched with no luck. The timing just wasn’t right. 1.5 years later…she made it happen! Her and her assistant Frank searched far and wide for the NEW Orange Fury 26 Bronco that once I saw on their lot I had to have. I absolutely LOVE my new car and everywhere I go I get compliments on the color! “She’s” my favorite car I’ve ever had! Thank you Amanda and Frank! Your going to have a tough time getting this one back in a few years!”
Edwin Wilson
Jun 2, 2026
Rating:
“My mom and I had an amazing experience buying our Ford Bronco from this dealership! Brandon was incredibly helpful, patient, and made the whole process easy and stress-free. Kristina was also great and never tried to pressure us into buying random warranties or anything we didn’t want. We never felt rushed whatsoever during the entire experience. Everyone was honest, professional, and made us feel comfortable from start to finish. Highly recommend this dealership!”
Mike S
May 29, 2026
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“I recently had the pleasure of working with Eric Urban while purchasing a vehicle for my mother-in-law, and I cannot say enough good things about the experience. From start to finish, Eric was professional, knowledgeable, patient, and genuinely focused on helping us find the right vehicle rather than simply making a sale.
He took the time to answer all of our questions, explained everything clearly, and made the entire process smooth and stress-free. His honesty, attention to detail, and commitment to customer service really stood out. It is rare to find someone who truly cares about their customers the way Eric does.
Thanks to Eric, my mother-in-law was able to get a vehicle she loves, and we felt confident and comfortable throughout the entire transaction.
If you're in the market for a vehicle, I highly recommend reaching out to Eric Urban. He goes above and beyond to make sure his customers are taken care of, and I would encourage anyone looking for a car to let him help you. You won't be disappointed!”
Star Knight (M45)
Mar 26, 2026
Rating:
“First time coming here to Serra Ford Rochester Hills. I was looking for a newer used Ford Edge and met up with sales rep Brandon W. He's an asset to this company. I was impressed with everything in the process of purchasing a vehicle. From the start of my search to the very end, I was very satisfied with the sales staff, billing/financing staff and even the porter who picked me up at home so I could finish the signing for my 2023 Ford Edge. I was treated kindly, with professionalism and most of all, respect. Much appreciated. The 2023 Edge was the perfect choice for me and I am just thrilled to be driving it now. Can't say enough great things about this dealership. They really know how to treat customers and make first time customers feel welcomed. I will definitely continue purchasing from this Ford dealership. Thank you to everyone who helped me get a fantastic Ford Edge.”