First Team Subaru Norfolk

“Mike was really easy to work with. We appreciated him being respectful of our budget and preferences. He was attentive about our color and features preferences and didn’t try to talk us into something we didn’t want. He was great at communicating and making himself available around crazy schedules. First Team Subaru made the whole process from looking at available cars, learning about the features and signing the paperwork effortless. It was very streamlined. We hate car shopping, so thank you for making it a pleasant experience.”

“Great Dealership. Purchased a 26WRX on July 31st with the 0% promo. They brought the car from there sister store in Suffolk for me and picked me up from my house. The sales team are phenomenal, and the finance guy was as cool as they come. They even threw in some all-weather floor mats and a Subaru hat at my request to seal the deal. This marked my third car purchase from them. Thanks again and keep doing what you're doing guys. Such a great experience!!”

“Keith Fulton made my first time buying on my own experience so stress free! He was very understanding of my needs and budget. Keith went above and beyond to make sure the purchase of my car went smooth. I am thankful for not just Keith but the entire team at First Team Subaru. I already know where I will be shipping for my future cars.”

“This is our third new car from first team, and as you can see our newest addition is a 2026 forester hybrid limited model. Our first hybrid vehicle and I’m sure we’ll love the savings. Keith Fulton who has been with first team seems like forever. Awesome guy…!!! I know people say they treated us like family cliché, but they actually do here as far as us being the customer. Everyone from the greeter’s to management and finance. We were treated like family. We will continue to buy or lease from first team Subaru on Virginia beach blvd in Norfolk Virginia. LOVE their FOREVER PROGRAM….that we think it’s an awesome deal that was one main reason we bought here...!! Thank you Keith Fulton and the team family…❤️..all of you made my wife and myself feel welcome and at home. NO hassle or pressure Really makes the experience of buying a new car so enjoyable, it’s already an anxiety situation for some buyers. So if you want a Subaru and a family experience that you can’t find everywhere. Give First Team Subaru of Norfolk a try. Every Star we gave them they truly earned…!!!!”

“This is our second time purchasing from First Team Subaru, and at this point, it’s the consistency that stands out. We originally bought a vehicle back in 2020 from this dealership and had such a solid experience that we came back expecting the same level of service—and it beyond met our expectations. We spent time test driving the 2026 models of the Forester, Outback, and Crosstrek with Styles, who was knowledgeable, easy to talk to, and gave us the space to figure out what actually felt right (which isn’t always the case at dealerships). After a full week of going back and forth—and yes, asking ourselves if we were “Forester people”—we made our decision and returned ready to move forward. Alijah guided us through the process in a way that felt straightforward and pressure-free, Sade made the financing side clear and efficient, and Mike helped bring everything together seamlessly. They even stayed past closing to make sure we were able to leave with the vehicle that night, which we genuinely appreciated. It was a quick process too - under 2 hours from start to finish. One thing that stood out— they were able to secure financing that beat the rate I had already lined up through my credit union. That told me they were actually working with us, not just processing a sale. At the end of the day, I value consistency, transparency, and being given the space to make a well-informed decision—and this team delivered on all three. Two strong experiences in, and we’ll absolutely be back. Thank you again to Styles, Alijah, Sade, and Mike for your time, professionalism, and follow-through.”