BMW of Downtown Los Angeles

“Lino Serrano service department gave me a wonderful experience he was very professional. He was very positive and encouraging when I found out the details about the vehicle. I must say he’s one of your top workers because he cares about your customers. Wendy With her great smile, she gave me such pleasure to pay the amount I paid. I can say she was very professional and I appreciate everything. I’ve even purchased a new vehicle. Thank you so much.”

“I had an extremely disappointing experience at BMW of Downtown Los Angeles. 2026 BMW M850i, San Remo Green. MSRP: $118k. Dealership online offer: $98,906. The biggest issue was the misleading mileage information. The online listing and dealership photos showed the vehicle with 988 miles, while the CARFAX showed 991 miles. However, when I personally test drove the car, the odometer showed 2,446 miles. Nobody at the dealership could give me a clear explanation as to why there was such a major discrepancy between the advertised mileage and the actual mileage on the vehicle. Negotiations were also frustrating. Initially, they only offered about $660 off the price, which felt unreasonable considering the mileage discrepancy and the condition of the car. After I walked out, they suddenly contacted me and lowered the price by $3,000 the next day, which made the original negotiation feel dishonest and like a game. When we returned the following day, the vehicle had visible liquid stains on the door panels and rear seats and foul odor. The new car smell was completely gone. Before signing paperwork, we were told the car would be properly detailed, but the stains were still there afterward. It honestly felt like nobody cared about the presentation or condition of a six-figure vehicle. What made the experience worse was the lack of accountability from management. Basic questions about who had been using the vehicle, why the mileage was so much higher than advertised, and why the stains were still present went unanswered. The manager, Persian Xerxes, seemed either uninformed or uninterested in resolving concerns professionally. The only person that I somewhat genuinely felt bad for was my sales advisor, Vlad, who appeared stuck in the middle without much authority to help. Overall, the dealership felt unprofessional, disorganized, and lacking transparency. Based on my experience, I would strongly recommend shopping elsewhere if you expect professionalism, honesty, and attention to detail. What a shame; it was a beautiful vehicle. Too bad the folks there are beyond incompetent. Don’t waste your time at this dealership. Shut this place down.”

“I recently purchased a BMW M4 Competition and the experience was absolutely amazing. Vlad and Sam helped me every step of the way and made the whole process smooth, easy, and stress-free. They were extremely hospitable, honest, and kind, and really made me feel comfortable and confident with my purchase. No pressure, no scams — just a straightforward and enjoyable buying experience. The car is insane and I couldn’t be happier. Sam and Vlad are truly some of the nicest, most kind-hearted people you’ll meet. 10/10 experience overall. Highly recommend!”

“I had an outstanding experience at BMW of Downtown Los Angeles. From start to finish, the service department was professional, transparent, and efficient. The staff took the time to clearly explain the work needed, answered all of my questions, and kept me updated throughout the entire process. The quality of workmanship was top-notch, and my BMW was returned in excellent condition—running perfectly. It’s clear that the technicians here take pride in their work and truly understand BMW vehicles. Scheduling was smooth, turnaround time was reasonable, and there were no surprises. If you’re looking for a dealership that delivers honest communication, expert service, and a great overall customer experience, this is the place to go. I will definitely be returning for future service.”

“I recently purchased my first BMW on December 12, 2025 — an X3 with the M package, white exterior, and a beautiful burgundy/reddish interior. It was the exact combination I had been searching for! Before visiting Downtown BMW, I checked out a few other locations that weren’t BMW dealerships, and let’s just say the experiences were less than ideal. From the moment I connected with Hennessy Rodrigues, everything changed. We went back and forth for almost a week, and she was incredibly kind, patient, and always happy to answer all of my questions. I’ve only ever driven Hondas, and I’ve honestly never received this level of attention and care — not even from Honda of DTLA. This was truly an amazing experience from start to finish. If you’re considering a BMW, I highly recommend looking up Hennessy — she truly has your back!”