BMW of Denver Downtown

“Sharing my extremely frustrating and disappointing experience purchasing a 2021 BMW 330i through BMW of Downtown Denver. While I am typically a loyal and enthusiastic supporter of the BMW brand, this transaction required an extraordinary amount of personal effort and oversight on my part as a customer. Overall, I would rate this experience 1 out of 5 stars. My purchasing arrangement was slightly less conventional, but not unreasonable. I reside in Albuquerque, New Mexico, and planned to complete most of the transaction remotely. Any physical paperwork could be signed at Toyota of Santa Fe, a sister Sonic Automotive dealership located about an hour from my home. Unfortunately, the service I received from Finance Manager Amin Popalzai consistently fell below reasonable professional standards. Mr. Popalzai initially presented me with an 8.99% financing rate despite my credit score being in the high 700s. He also attempted to move quickly through the financing documents until I insisted on reviewing them line by line. During that review I discovered I was being charged 7.625% in New Mexico sales tax, when the correct rate is 4%. This error would have resulted in an overcharge of $906.21. His response was that this was simply what “the system” showed. Only after I suggested verifying the rate with a New Mexico dealership did he perform a basic online search and confirm the correct tax rate. The paperwork also included a $750 delivery fee despite my clearly stated plan to pick up the vehicle myself. This was another charge that was only removed after I identified it. The most significant issue involved the coordination of paperwork between BMW of Downtown Denver and Toyota of Santa Fe. Mr. Popalzai said documents would be sent overnight so I could sign them locally and keep the transaction on schedule. Instead of contacting a finance team member directly, he addressed a FedEx envelope to the dealership’s General Manager. When I arrived, no one at Toyota of Santa Fe knew about my situation or the package. After extensive searching throughout the dealership, it was discovered the envelope had been placed in a secure lockbox because it was addressed to someone not present that day. The Head of Finance ultimately had to drive roughly 45 minutes back to the dealership to unlock it. I spent more than two hours there and was only able to sign the paperwork minutes before closing. Because of this lack of coordination, the documents were not shipped back to Denver until the following evening and did not arrive until Monday, preventing me from taking delivery of the vehicle as originally planned. I shared these concerns with Internet/Sales Manager Crystal Fuller. Unfortunately, her response conveyed little interest in addressing the inconvenience. I suggested that a small goodwill gesture—BMW-branded valve stem caps valued at about $25—would at least acknowledge the situation. Her reaction suggested even that modest request required significant deliberation, so I ultimately told her not to worry about it. The only positive aspect of this experience was Sales Associate Anthony Salazar. He ensured previously requested cosmetic items were addressed, including curb rash repair and removal of the front license plate bracket, and personally met me on Sunday to provide the keys. His professionalism is the sole reason I am giving this experience 1 out of 5 stars instead of zero. However, I was surprised when he suggested that I provide a perfect 5-star BMW survey rating in exchange for receiving the previously discussed valve stem caps. I am sharing this review not simply to express dissatisfaction, but in the hope that BMW evaluates the customer service and transaction coordination practices at BMW of Downtown Denver. Customers purchasing premium vehicles should not be required to identify financial errors, coordinate inter-dealership logistics, or repeatedly advocate for basic service standards. I remain a supporter of the BMW brand and hope future experiences better reflect the level of service associated with its reputation.”

“I recently purchased a BMW X1 M35i on February 12th, 2026 at BMW of Denver Downtown. The best car purchase I have EVER experienced!!! My salesman, Behrooz Boudani was an absolute pleasure to work with! Very knowledgeable, personable and he has vast experience not only in sales area, but also as a technician. He just GETS IT and also enjoys going fast in style. He surpassed a10 rating....I give him 15 ALL DAY!!! Thank you Behrooz for making my purchase as seamless as possible! If there is salesman of the month or anything equivalent....HE IS THAT HANDS DOWN!!! Stacey Johnson/Ismael Mosley”

“Andrew, Matt, Jay, Sam, Amin are all great people to work with while at this dealership! Andrew happened to help us with multiple cars and really seemed to care about our emotions and exactly what we needed. Wide variety of vehicles and a great team here at bmw of denver! my first bmw was purchased from a different bmw here in colorado and that experience was horrible nonetheless. Have purchased 3 cars since at bmw of denver.”

“I recently purchased a BMW for the second time from BMW of Denver. I returned to this dealership because the first time was such a great experience, not just for the purchase, but also for all the maintenance on the vehicle. Rod LaMotte helped me purchase both vehicles and was all around wonderful to work with. He genuinely cares about your experience, and wants you to be happy with the vehicle you leave with. The service team was also great while I owned my previous vehicle; I never serviced it anywhere else. I would definitely recommend purchasing a vehicle from BMW of Denver, especially with Rod!”

“Finding the vehicle I did was definitely difficult, but finding a staff who cares about your experience was not. From the moment that Matt Heylmun and I spoke, he made sure that everything was seamlessly done. He sent photos and videos of the vehicle, in addition to keeping up with any of my requests. I live in New York, so you would think that purchasing a vehicle all the way out in Denver, C.O. would have some obstacles - there were none. When I arrived at the dealership, Matt had the vehicle prepared for me to see and test-drive. He showed me the routes that he recommended, and let me experience the vehicle for how I would. Jay Barbar, the General Sales Manager, made the visit even more pleasant by coming over and making sure that everything was as expected. He treated me like family, and ensured that I would have a smooth process with the Finance Manager, Sam Nejad. Sam took care of my paperwork, and did it in a swift amount of time. He showed me his recommendations and made sure that the numbers made sense. If you are looking for a BMW and a hassle-free experience in Denver, this is the place to go. Thank you for everything.”