Corporate Sponsorship

Official Corporate Champion of the NCAA®

Official Corporate Champion of the NCAA

Capital One is an official Corporate Champion of the NCAA®, the highest sponsorship level offered by the NCAA. We are dedicated to the success of student-athletes both on and off the field. Our involvement in college athletics showcases our commitment to the fans and student-athletes who make college sports so special. The reputation and passion for college athletics is unparalleled and Capital One is pleased to play a role as both a fan and a Corporate Champion of the NCAA.1


Capital One Orange Bowl

Capital One Orange Bowl

We are proud to be the title sponsor of the Capital One Orange Bowl. The Capital One Orange Bowl played host to a College Football Playoff semifinal game in 2015 and will again in 2018. In the other years, the Capital One Orange Bowl will feature the Atlantic Coast Conference (ACC) Champion (or ACC replacement team should the champion qualify for the College Football Playoff) against a highly ranked team from the Big Ten, Southeastern Conference (SEC) or Notre Dame.


College Football Playoff

College Football Playoff

Capital One is proud to be the official Credit Card and Banking partner of the College Football Playoffs, since its inception in 2015. Through our sponsorship, Capital One not only hosts a playoff game every 3 years, but also is a sponsor of the College Football Playoff National Championship each year, crowning the nation’s top collegiate football team.


Capital One Cup

Capital One Cup

The Capital One Cup is awarded annually to each of the best men's and women's Division I college athletics programs in the country. Points toward the Capital One Cup are earned and tracked throughout the year based on final standings of NCAA® Championships and final official coaches' polls. Capital One will award a combined $400,000 in student-athlete scholarships and the Capital One Cup trophy to the winning schools at the ESPY awards in July. 


Official Sponsor of South by Southwest

Official Sponsor of South by Southwest

Capital One is proud to be the official bank, credit card, and financial services provider of South by Southwest® (SXSW®). SXSW conferences & festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery, which pairs perfectly with Capital One as we continue our mission to reimagine what a bank can be.


iHeartRadio Jingle Ball presented by Capital One

iHeartRadio Jingle Ball presented by Capital One

The iHeartRadio Jingle Ball presented by Capital One is one of the most popular and established “must-see” music touring properties, bringing top pop artists from around the globe together for a holiday-themed, multi-city tour. Artists have included the likes of Taylor Swift, One Direction, Coldplay, and 5 Seconds of Summer. As the presenting sponsor, Capital One has the ability to offer exclusive benefits to customers.


iHeartRadio Music Awards

iHeartRadio Music Awards
Capital One is the Official Bank & Credit Card of the 2016 iHeartRadio Music Awards, hosted at The Forum in Los Angeles, California on April 3rd. The iHeartRadio Music Awards is broadcasted on the Turner network. This exciting music sponsorship is a media extension of the Capital One JamFest concert which features a live look-in from the NCAA Men’s Final Four basketball tournament. Additionally, this sponsorship gives Capital One the ability to offer exclusive benefits to customers.
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NCAA and Final Four are trademarks of the National Collegiate Athletic Association.