Pricing Your Car
The key to selling your car is pricing it wisely. A common problem among private-party sellers is overpricing.
Avoid that mistake by doing some initial research:
-
Determine your car’s value with our Kelley Blue Book pricing tool. The “Private Party Value” will be the most accurate for pricing your vehicle.
-
Provide an honest evaluation of your car’s condition to get a true idea of its worth. Remember: A potential buyer will tend to be more critical of the car’s condition.
-
Search used-car listings to see how similar models are priced in your area.
-
Research dealer pricing, but don’t expect to get the same amount in your sale. Dealer sales provide some benefits that private party sales do not, such as return/exchange policies, limited warranties, etc.
-
Factor in likely repair work. If your car is worth $10,000 but needs a new clutch, then don’t expect to receive full value. Reduce the price in accordance with necessary repairs.
-
When creating your ad, you’ll have the option to add “Or Best Offer” language to your asking price. Including OBO could result in more leads, but it may also result in lower initial offers.
-
Be realistic: Is your used car still a popular and viable model, or are you driving a relic of an earlier age? Be honest with yourself and price it accordingly.
