Sell It Yourself Auto Seller's Guide

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Placing an Effective Ad

You've prepared your car and have an asking price—now you need to sell it. A well-written ad will draw buyers’ attention and can help sell the car quickly.

Some things to include:

  • Photos, photos, photos. Use as many photos as possible of your clean, well-maintained car.
Good photos for your ad

Good photos for your ad

  • Exterior front, rear, and side angles
  • Interior front and rear seats
  • The dashboard
  • Trunk/cargo space
  • Wheels and tires
  • Engine block
  • Other special features
  • Mention amenities that you enjoyed most: a V-8 engine, all-wheel drive, a sunroof, an electronic stability system, other safety features, creature comforts, etc. What features were attractive to you when you first purchased the car?
  • Are you the car's only owner/driver? Has it been stored indoors during all seasons? These items may be worth mentioning.
  • Avoid generalities such as “Loaded!” or “Like new!” Instead, be specific: loaded with what? And how is it “like new”? Does it have relatively low mileage for its age? Is the interior immaculate?
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