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Gary Perlin, Chief Financial Officer for Capital One® Financial Services, recently announced the company's three-year, $1.25 million commitment to team up with Reading Is Fundamental® (RIF), the nation's oldest and largest children's and family literacy organization. RIF will use the grant to help more than 56,000 children and families through its Family of Readers® program by supplying free books, holding parent workshops, providingand literacy resources to at-risk students from birth through 8 years of age and their families at RIF sites nationwide.
"Capital One is privileged to partner with Reading Is Fundamental® to promote the important role families play in developing young children's literacy skills," said Mr. Perlin. "Like RIF, we recognize that helping to build strong and healthy communities by focusing on our most precious resource—our children—benefits us all."
"Research shows that family involvement in a child's earliest reading is critical to raising lifelong readers," said Carol H. Rasco, President and CEO of RIF. "We are proud to join with Capital One to promote the important role families play in developing young children's literacy skills, and we look forward to providing even more books and literacy resources to the children and families who need them most."
RIF's Family of Readers program reaches more than 130,000 children and their families every year, many of them enrolled in Head Start, Even Start, and GED programs. RIF encourages parents to engage young children in fun reading activities that enhance important literacy skills.
About Reading Is Fundamental®, Inc.
RIF was founded in 1966 to motivate children to read by making it a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8. Through a national, grassroots network of community volunteers at 21,000 program sites, RIF provides 5 million children with 17 million new, free books and literacy resources each year. For more information and to access reading resources, visit RIF's Web site at www.rif.org.
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